Sweet Apricity Seeks Investment to Bring AIP Treats to More People

Managing an autoimmune disease requires discipline – beyond simply maintaining a strict diet, one also needs to make lifestyle adjustments. Most people who struggle with autoimmune diseases are forced to eliminate the elements that trigger their body’s immune response from their environment. A lot of the time, this requires one to stop eating particular foods and eliminate other triggering substances from their environment. This includes anything that can be absorbed through the skin.

When your body perceives something as toxic or threatening to the body, it triggers an immune response. This immune response triggers secondary symptoms – including inflammation, fever, nausea and more. In the average person, the common triggers include bacteria and viruses. In someone with an autoimmune disease, something as small as a particular food can trigger a debilitating immune reaction.

Going without your favorite foods because you’re managing an autoimmune disease is no easy feat.  After watching her best friend, Wendy, struggle with this, Sweet Apricity founder Tonya Butts can attest to this. When she and Wendy met, she was shocked that Wendy had not had a sweet treat in over 4 years. After all, given that Wendy was struggling with her fair share of autoimmune diseases – 6 in particular – she had to be very careful about what she ate. As their friendship grew, Tonya decided to formulate a caramel treat that was gluten-free, sugar-free and AIP-friendly for Wendy. Tonya was determined to create something sweet that her friend could enjoy without suffering the inflammation and paid she would normally have to deal with.

When Tonya presented her caramel treat to Wendy as a graduation gift, Wendy couldn’t believe it. “She screamed and started sobbing when she realized she had eaten the caramel without getting a migraine,” Tonya says. Later, Wendy said that just a little of the caramel treat made her AIP-friendly diet worthwhile. And thus, Sweet Apricity was born. The caramel that blew Wendy’s mind later evolved into a sea-salted caramel in a line of treats from Sweet Apricity.

What is Sweet Apricity?

Sweet Apricity specializes in producing AIP-friendly, gluten-free, clean and dairy-free treats that don’t cause inflammation. The word “Apricity” is defined as “the warmth of the sun in winter.” Sticking to a strict diet can feel as unrewarding as a deep winter. These treats are formulated to bring people a burst of sunshine that’s crucial when you’re living with restriction.

Tonya built Sweet Apricity to share the joy Wendy had experienced from a sweet treat that didn’t cause her any inflammation with the rest of the world. “Everybody deserves a treat,” Tonya says. “Especially those who don’t get to have them due to dietary restrictions.”

After Tonya realized she could help people enjoy sweet treats without sacrificing their health, she was driven to bring these clean sweets and treats to more people. Through Sweet Apricity, she’s been doing just that for 7 years now.

By simply interacting with her friend, Tonya learnt something that everyone with an autoimmune disease knows from experience. Sometimes the perfect reward for staying the course with a strict diet is a treat that doesn’t undo your efforts. That’s exactly what Sweet Apricity offers.

Why should you buy from Sweet Apricity?

While there are other alternatives in the market of AIP-friendly foods, Sweet Apricity offers something extra. Formulated to be dairy-free, gluten-free and refined sugar-free, treats from Sweet Apricity offer a guilt- and consequence-free indulgence. These treats and sweets are only composed of ingredients that are allowed in the AIP ad paleo diets.

In addition to offering the world healthy sweets and treats that don’t cause inflammation, Sweet Apricity is on a mission to source 100% regenerative ingredients by 2030.

“If you’re managing an autoimmune disease, allergies, following the paleo diet, or if you just want a delicious, healthy treat, we are the indulgence that you don’t have to give up,” says Tonya.

Invest with Sweet Apricity today

Considering that over 300 million people worldwide suffer from autoimmune diseases, the market for AIP-friendly treats is growing. In addition to these 300 million people, there are millions of people adopting the paleo diet, especially since the onset of COVID-19. Over the past five years, the paleo market has grown at a compound annual growth rate of 5.1%. By 2027, the market is expected to grow at a compound annual growth rate of 4.6%. Sweet Apricity’s growth has averaged nearly 60% year-over-year, over the past six years, and is projected to grow further by 300% by 2025.

Given that people are more health-conscious in general, there is a wide market for Sweet Apricity’s products. In order to leverage this potential for growth, the company is raising funds to drive a global expansion and serve this market efficiently. To this end, the company is inviting investors to join their public community raise on Wefunder. For as little as $100, anyone can now own a stake in Sweet Apricity and grow their investment as the company grows.

In addition to funding global expansion, the Sweet Apricity team will also use these funds to establish a brick-and-mortar store that will help them reach more customers.

Why Sweet Apricity is a valuable investment opportunity

The market for non-inflammatory treats is currently underserved, but it’s also growing at an exponential rate. In fact, experts predict that this market will hit the $9.9 bn mark by 2028. Given Sweet Apricity’s impressive track record, and the growth in the industry as a whole, the company is set to grow by leaps and bounds over the next few years. As a result, investors can grow their wealth by buying a stake in Sweet Apricity.

In addition to offering the public a lucrative investment opportunity, Sweet Apricity is built on products that you can stand behind. Tonya and her team have formulated a unique product line of Sea Salted Caramels, Caramel Sauce, Marshmallows, and Caramel Lily Puffs. These products can fit into a purse or backpack to brighten up your day at any point.

With a noble goal such as the one driving the Sweet Apricity team, their expansion stands to benefit hundreds of millions of people around the world – and this figure is increasing steadily.

The future of Sweet Apricity

Over 300 million people around the world constantly wonder, “Can I ever eat something sweet again?” Tonya and her team have answered this question with a resounding “yes!” With the growth they’ve mapped out, the team at Sweet Apricity aims to continue bringing people a burst of sweetness as rewarding as the sun in winter. By investing in Sweet Apricity, you can further this goal and grow your money as the company grows.

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